Last campaign of Marni marked by anorexia

One more time the catwalk is affected by anorexia. This time, the controversy goes around the extreme slimness of the French model Aymeline Valade, who is 27 years old and she has been chosen to launch the collaboration between H&M and Marni as the image of the new campaign.

Aymeline Valade for H&M and Marni.
The strongest protests have taken place in the United Kingdom where the people have attacked the Italian firm because of the presentation of this thin woman that can promote anorexia.

Furthermore, the make-up chosen by the firm for its advertisements accentuate the paleness and slimness of the model, specially her rings under her eyes. The model appears in the Marni for H&M advertisements in the U.S., although there hasn’t been any furor about her weight over here. Apart from that, nowadays, is one of the models that most catwalks opens around the world.

 























Because of the polemic, the Swedish firm, H&M, has been forced to deny strongly the accusations saying that H&M has an advertising policy in which they distance themselves of alcohol and drugs and they reject working with models that do not reach the minimum weight. And they apologize themselves of having disturb the public with these images that have been perceived unethical and non-esthetic. They will take these comments into consideration for future campaigns.