Le livre de la mode Parisienne

What is the Parisian’s trick to be stylish and smart wearing any kind of garment? Going out wearing the first cloths you get from the wardrobe, without combing your hair and looking perfectly fashionable is something that only a few achieve.

 Clemence Poesy

Audrey Tautau

 Everybody believes that the style is something you are born with and, the more you try to imitate those who have it, the less stylish you are.  Fortunately, Inès de la Fressange, disagrees and claims that the style is an art that is difficult to control but is not a genetic gift, we can learn to get it.
Inès de la Fressange is a French woman who became the first model to sign a exclusive contract with a haute couture house, Channel, with the fashion designer, Karl Lagerfeld, in 1980. Since that moment she had become his muse. Nowadays, she is the owner of a chain of some little boutiques, fashion designer and consultant for Jean-Paul Gaultier.
 

Inès dela Fressange

She has wrote a book called Parisian Chic: A Style Guide by Inès de la Fressange, in which she gives priceless fashion tips and show her style secrets. For instance, how to get an “effortless chic” appearance or how to dress for a special event. According to Inès, the main secret of the stylish Parisian girls is not to seem that you have been in front of the mirror during 3 hours.
Apart from her stylish tips she recomend her readers some of her favorites boutiques, restaurants and hotels in Paris.

So... what are you waiting for? Go on and get the style "Parisian chic". ;)

Loewe in the spotlight

Since the last Wednesday, 14^th March, Loewe has stir up the media and the social networks with its new campaign Oro Collection 2012, a video recording that has turned into a polemic issue around the world. The traditional Spanish firm has tried to get closer to a young and modern audience presenting this campaign for its new bag collection, in which 12 young Spanish artists talk about what Loewe means to them and about other topics. This has irritated the public, who expressed their disagreement about this advertisement through social networks as Twitter under the hastag #LOEWE.

The luxury firms, among which we find Loewe, are focused on attract a certain audience, despite of the fact that they tried to make the public believe that everyone can buy this kind of products. That was the main error of the firm with this advertisement: showing a group of young people who pretend to be modern and “anti-posh”, but who can afford a Loewe bag and much more things, whereas the young “real” moderns, nowadays, are the main victims of the economic crisis and cannot pay for luxurious garments.
The firm has achieved its goal, at that time everybody was talking about Loewe, in a good or a bad sense, but, at what price? Loewe has tried to appeal a new public with this campaign, but the critics, the opinions and the jokes about it can cause the loss of traditional buyers who do not see them reflected on the new values that the firm showed on the advertisement.